OUR READERS
Each issue of Network is read by over 33,000* executives and professionals
who are Manufacturers, Dealers/Distributors or provide Rental & Repair
services for material handling equipment. Network readers are responsible
for buying, selling, creating services and distributing material handling

YOUR MESSAGE DESERVES
READERSHIP…NETWORK DELIVERS
TO THE DECISION MAKERS!

products and services.

Average Print Circulation: Jan 2009 - Dec 2009**

Frequency: Established Publisher:

9540

12 Times Per Year Woodward Communications, Inc.

Field Served:

Material Handling Manufacturers, Dealers, Distributors, Rental Facilities & Repair Services

Reader Qualification:

Network is distributed to Industrial Truck Wholesalers, SIC 5084-C, Material Handling & Shop Equipment Wholesalers, SIC 5084-E, and Material Handling Service & Repair Facilities.

• Your message will be received by very reputable
companies. 36.7% have annual sales of more than $5

million and 36.0% have annual sales of $1-$5 million*

• Readers share their copy of Network with 3. 5 colleagues
meaning your message reaches over 33,000 print* and
an additional 6,000 digital readers each month

Business / Industry
Classification:

Material Handling Distributor / Dealers New Equipment Only Used Equipment Only New & Used Equipment

Material Handling Manufacturer
Manufacturer Representatives
Manufacturer Equipment, Parts, Components
Other
Total

66.7%

• 81.5% expect to purchase products or services

21.1% 9.1%

36.5%

through Network in the next 12 months.*

17.7%

• 80.6% of readers spend 1⁄ 2 to 2 hours reading or

1.4% 16.3%

referring to an issue of Network***

15.6%
100%

• When asked how useful is Network as a source of
information about products and services in the

Title Classifications
& Definitions:

Owner, Principal, CEO, President, Vice President General Manager, Sales Manager, Parts Manager Sales Representatives, Other

45.5% 42.8% 11.7%

industry 91.2% stated useful to very useful.***

OUR READER’S BUYING

Products / Services
Offered:
RESPONSIBLITIES *

cir c u l a t i o n Purchase 50.0% Approve 39.0%

Powered Industrial Trucks 50.9%

Battery Charger 41.0%

Parts 40.8%

Attachments 38.6%

Repair Services 34.8%

Tires / Wheels 34.4%

Racks / Shelving 31.0%

Engines 29.8%

Seats 28.4%

Non-Powered Industrial Trucks 27.6%

Motors 27.4%

Bins / Baskets / Racks 23.5%

Transmissions 23.3%

Rentals/Lease 23.3%

Dock Leveler 22.9%

Lift Tables 22.1%

Casters 21.9%

Mezzanines 20.5%

Ramps 18.9%

Hoists 18.7%

Conveyors 18.3%

Hopper Dumpers 18.3%

Sweeper/Scrubbers 18.1%

Safety 17.5%

Lockers / Cabinets 17.3%

Scales 17.1%

OSHA 16.9% Construction Equip 16.3% Dock Shelters 15.7% Containers 14.5% Seals 14.5% Tire Presses 14.3% Pallet Skids 14.1% Shrink Wrap/Stretch Wrap 13.3% Doors 13.3% Trailers 12.7% Cranes 12.5% Crates / Cartons 12.3% Tote Pans 12.3%